Know Thyself: Why self-awareness is crucial to success

Understanding your own hidden symbolism

A company’s logo is designed to visually reflect its own unique personality. And because logos are visual representations, they will often use symbolism to describe who they are or what they do.

Take a look at these logos:





Now take a look again and notice the following:

  • Fedex has a hidden arrow between the “e” and the “x”. This represents …
  • Toblerone has a hidden bear in the mountain. This represents …
  • The arrow in the Amazon logo starts at the “A” and ends at the “z”. This represents …
  • Roxy is Quicksilver’s female clothing brand. The logo is actually made up of two Quicksliver logos turned on it’s side, which gives a “heart” shame impression.
  • The “p” in pinterest is a ‘pin’.
  • Cisco is a silicon valley company, in San Francisco. The lines not only represent … but also the San Francisco bridge.
  • Can you see the person riding the bike in the Tour de France logo?
  • The Canterbury logo is made up of three ‘c’s’. But can you see the hidden kiwis?

Thing is, you’ve seen most of these logos a thousand, maybe even a million times before!  But until now, you probably haven’t been conscious of the hidden symbolism.  Now that I’ve enlightened you, you’ll find it difficult not to see the symbolism every time you see these logos.

Self-awareness is the ability to be aware of your own hidden symbolism – it’s about discovering your unconscious behaviours, and understanding the motivations and thought patterns that drive them.


Getting from A to B – The Journey to Success.

But why do we want to become aware of how we think and act and how will this help me become more successful at work?

“Until you make the unconscious conscious, it will direct your life, and you will call it fate”. – Carl Jung.

Every journey begins with a point of departure and a destination.  By drawing a line between both points, you’ll discover the most efficient path to reach your end goal.

Becoming successful” is a journey. If “success” is your destination, then understanding who you are today is your starting point.  By connecting the two, you’ll start to define your own personal journey to success.”


How well do you know yourself?

Use the “Know Thyself” canvas to discover how well you know your own behaviours at work.